BOLD INSPIRING ARTFUL

welcome flower friends!

edward & I. is a sustainABLY CONSCIOUS STUDIO BASED FLORIST, ESTABLISHED BY CASSANDRA METCALFE IN 2017.

OUR CHOSEN STYLE EMPHASISES THE JOY found IN bold, ARTFUL, IMMERSIVE DESIGNS WHICH CHALLENGE TRADITIONAL FLORISTRy.

EMBRACING THE QUIRKY, STRANGE AND THE BEAUTIFUL IS WHAT MAKES OUR WORK SO CAPTIVATING AND MEMORABLE. WE ARE A LITTLE BIT OUT THERE - IN THE BEST POSSIBLE WAY!

OUR WORK IS MADE WITH UTMOST CARE, passion AND IS AN ODE TO the ever changing seasons which continually guide OUR USE OF FLOWERS, FOLIAGES, GRASSES, FRUITS… and THE LIST GOES ON.

CASSANDRA’S PASSION FOR DESIGN IS SHOWN THROUGH HER FLORISTRY DIPLOMA, PREVIOUS VISUAL MERCHANDISING COORDINATOR, interior & FOOD styling ROLES.

HAVING always had a keen eye for the FINER detailS, a love for colour, texture and all things design relateD, CASSANDRA APPLIES THESE ASSETS TO each and EVERY BRIEF.

We are an appointment only, studio based florist in Brunswick, Melbourne.

EDWARD WHO?

First sparking my love for flowers and the garden was my dear Grandpa, Ted.

Constant foraging of flowers and herbs in the garden together as a tiny tot, laying them all out on the table to touch and smell.

A very sweet memory behind the business which constantly resonates.